{"id":3459,"date":"2024-07-08T15:07:23","date_gmt":"2024-07-08T05:07:23","guid":{"rendered":"https:\/\/www.archwayrecruitment.com\/?p=3459"},"modified":"2024-07-09T14:07:29","modified_gmt":"2024-07-09T04:07:29","slug":"unlocking-linkedin-success-8-step-guide-for-nz-job-seekers","status":"publish","type":"post","link":"https:\/\/www.archwayrecruitment.com\/unlocking-linkedin-success-8-step-guide-for-nz-job-seekers\/","title":{"rendered":"Unlocking LinkedIn Success: 8-Step Guide for NZ Job Seekers"},"content":{"rendered":"<p>In today&#8217;s competitive job market, having a solid presence on <a href=\"https:\/\/nz.linkedin.com\/\" target=\"_blank\" rel=\"noopener ugc\">LinkedIn<\/a> is essential for job seekers in New Zealand. With over 930 million users worldwide, including a significant number in New Zealand, LinkedIn is a vital tool for connecting with potential employers and accessing job opportunities locally and globally.<\/p>\n<p>As a recruitment company, we understand the importance of standing out on LinkedIn amidst the sea of profiles. That&#8217;s why we&#8217;re here to guide you through optimising your LinkedIn profile to maximise your visibility and increase your chances of landing your dream job!<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Critical Elements of an Optimised LinkedIn Profile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to optimising your LinkedIn profile, several key elements can make all the difference in catching the eye of recruiters and employers:<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">1. Profile Picture and Background Image<\/span><\/h4>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3858 size-full\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.34.04-PM.png\" alt=\"\" width=\"800\" height=\"251\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.34.04-PM.png 800w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.34.04-PM-300x94.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.34.04-PM-768x241.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Your profile picture is your first impression on LinkedIn, so make sure it&#8217;s professional and inviting. A clear, well-lit headshot and a background image that reflects your professional interests or industry works best.<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">9x times more connection requests<\/span><\/li>\n<li><span style=\"font-weight: 400;\">21x times more profile views<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">36x more messages<\/span><\/span><\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">2. Update your Industry<\/span><\/h4>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3860 size-full\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.35.53-PM-e1720495848257.png\" alt=\"\" width=\"731\" height=\"91\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.35.53-PM-e1720495848257.png 731w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.35.53-PM-e1720495848257-300x37.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Members with industry info are rocking up to nine times more profile views! Over 300k people search by industry every week on LinkedIn!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">3. Headline, aka Your Elevator Pitch<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your LinkedIn profile, starting from your headline, should integrate keywords. A LinkedIn headline serves as branding, as it is the most noticeable part of any profile. The keywords you use in your headline will have a more significant impact on your SEO than the rest of your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people only list their job titles. A great headline would be \u201c<\/span><b>LinkedIn SEO Expert for Small Businesses Needing Website Traffic.\u201d<\/b><span style=\"font-weight: 400;\"> The more specific details you add to your headline, the higher your profile ranking will be. A LinkedIn headline has a limit of 120 characters, so make every word count.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">4. About Section (bio)<\/span><\/h4>\n<p>Use the About section to tell your story and communicate your career aspirations. This is your opportunity to showcase your personality, passions, and expertise, so make it engaging and relevant to your target roles.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">5. Add Recommendations and Endorsements<\/span><\/h4>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3863 \" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.21.28-PM-1024x643.png\" alt=\"\" width=\"655\" height=\"411\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.21.28-PM-1024x643.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.21.28-PM-300x189.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.21.28-PM-768x483.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.21.28-PM.png 1098w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gather recommendations from colleagues, mentors, or supervisors to validate your skills and expertise. Endorsements for critical skills add credibility to your profile and can help you stand out to recruiters.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">6. Tailored Experience Section<\/span><\/h4>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3868 \" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.32.31-PM-1024x628.png\" alt=\"\" width=\"696\" height=\"427\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.32.31-PM-1024x628.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.32.31-PM-300x184.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.32.31-PM-768x471.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.32.31-PM.png 1082w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Customise your experience section to highlight your relevant skills and accomplishments with the company names and dates you worked there. Use keywords and phrases that align with your target roles, making it easier for recruiters to find you in their searches. Remember to add examples of your work as well in this section.<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Members who add five or more <\/span><span style=\"font-weight: 400;\">skills receive up to 17x more <\/span><span style=\"font-weight: 400;\">profile views<\/span><\/li>\n<li>Members who have their work experience up to date receive up to 5x more connection requests, 8x more profile views and 10x more messages<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>7. Volunteer Experience<\/h4>\n<p>Make sure you add any volunteer experience to your profile. Members who add their volunteer experience and causes, get up to 6 times more profile views than those without.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>8. Job Seeking Preferences<\/h4>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3877 \" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.57.21-PM-e1720494342673.png\" alt=\"\" width=\"697\" height=\"277\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.57.21-PM-e1720494342673.png 773w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.57.21-PM-e1720494342673-300x119.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-4.57.21-PM-e1720494342673-768x305.png 768w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3878 \" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-5.13.23-PM-1024x444.png\" alt=\"\" width=\"745\" height=\"323\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-5.13.23-PM-1024x444.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-5.13.23-PM-300x130.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-5.13.23-PM-768x333.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/archway-recruitment\/wp-content\/uploads\/2024\/03\/Screenshot-2024-07-03-at-5.13.23-PM.png 1400w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you are looking for work, make sure your profile is set to let hiring managers and recruiters know this. Click the <em>Open to<\/em> button on your profile and select <em>\u201cFinding a new job\u201d<\/em>. Also, go to your <em>Account Settings<\/em> and look at your <em>Job Seeking Preferences<\/em>. Let Recruiters know you\u2019re open to opportunities and save a default resume within the <em>Job Seeking Preferences<\/em> section.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the right approach, LinkedIn can be a powerful tool for advancing your career in New Zealand. By optimising your profile to showcase your skills and experience effectively, you can increase your visibility to recruiters and employers and unlock new opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don&#8217;t stop there \u2013 LinkedIn is also a platform for networking, learning, and staying informed about industry trends. Engage with content, join relevant groups, and connect with professionals in your field to expand your network and enhance your job search efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, whether you&#8217;re actively seeking a new job or simply looking to boost your professional presence online, take the time to optimise your LinkedIn profile and watch as new opportunities come your way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you found this guide helpful, we encourage you to share it with fellow job seekers in New Zealand. If you\u2019re making a career move, consider <a href=\"https:\/\/www.archwayrecruitment.com\/meet-our-team\/\"><span style=\"text-decoration: underline;\">talking to one of our consultants<\/span><\/a> or checking out our <a href=\"https:\/\/www.archwayrecruitment.com\/jobs\/\"><span style=\"text-decoration: underline;\">latest opportunities<\/span><\/a> to get our assistance on your job search. We are here to help!<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nSource (<a href=\"https:\/\/nz.linkedin.com\/\">LinkedIn<\/a>)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s competitive job market, having a solid presence on LinkedIn is essential for job seekers in New Zealand. With over 930 million users worldwide, including a significant number in New Zealand, LinkedIn is a vital tool for connecting with potential employers and accessing job opportunities locally and globally. As a recruitment company, we understand&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[19],"tags":[],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/posts\/3459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/comments?post=3459"}],"version-history":[{"count":30,"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/posts\/3459\/revisions"}],"predecessor-version":[{"id":3894,"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/posts\/3459\/revisions\/3894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/media\/3854"}],"wp:attachment":[{"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/media?parent=3459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/categories?post=3459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archwayrecruitment.com\/af-api\/wp\/v2\/tags?post=3459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}